What We Do
The meaningful marketing activities and events are all about inspiration, innovation and networking. In a rapidly changing world, predicting what’s next is trickier than ever before. And while we don’t claim to have a crystal ball, we do have the Meaningful Marketing Events: forward-thinking sessions, seminars, workshops, networking sessions, collaborations and synergizing meetings on what the future of marketing looks like.
Why?
Marketers have had a bad reputation for years. They were often considered “very untrustworthy”, unethical and based on false stories.
But, that changed. Driven by society, technology, the consumer and the marketer himself.
What
Industry leaders, marketing leaders and marketers need to think well. What (positive) impact do they want to have? What legacy do they want to leave behind?
Example
• CEO of Nestlé and Unilever Pakistan had to be accountable to consumers.
• CEO P&G, Dalda, Sufi starting from positive impact and building on this in marketing.
• Founder Chat GPT warns users about what mss not quite correct about Chat GPT.